Grace Eichler

Playing it smart with social media

This generation of dental students will be the first to use social media as a tool for marketing and engaging with patients and dental colleagues. From AOL Instant Messenger (AIM) to MySpace, then Facebook and now Instagram and Snapchat, we have grown along with the wave of social media platforms. Unfortunately, so has our digital footprint. As we continue to move forward in our careers, we must consider our professional image and the content we shared online before dental school.