I’m not an advertising executive. But my imagination stands to tell you about a website called Dental Potential. I had it developed during my senior year of dental school to help resolve the job seeking scenario many D4s find themselves in. I found it takes a lot of effort to find the right practice. A lot of this effort is unnecessary and leads to frustration. I imagined a site where dentists all over the country would post their practices and positions online so I could see them on a map, and filter out the ones that best suited me. It would be free for everyone. It would save everyone time. Most importantly, it would result in more dentists finding the right practice for them.