Many people see their dentist more often than their doctor, so establishing a connection with your patients should be a priority. To ease the “awkward” phase of getting to know patients, several dentists have chosen creative marketing techniques that combine their hobbies with social media. The goal is for patients to feel more connected with their dentist and dental health. Here’s some examples:
- Personal websites are popular with dentists while others use Facebook, Twitter and even Instagram accounts for their practices. For example, Dr. Benjamin Patrick in Athens, Georgia, posts positive quotes, dental advice and patient-friendly dental comics that everyone can relate to. These range from adorable talking toothbrushes to participating in the Ice Bucket Challenge.
- Another dentist, Dr. Alan Mead in Saginaw, Michigan, started his own blog (“The Blogging Dentist”) as well as his own podcast (“The DentalHacks Podcast”).
- Other dentists use funny video advertisements. Dr. James Gabhart in Elizabethtown, Kentucky, enjoys having fun with his staff to provide daily laughs to patients who enjoy his homemade videos on oral hygiene.
- Perhaps the best-known use of social media as a marketing tool for dentistry is YouTube sensation Dr. Milad Shadrooh, also known as the “Singing Dentist.” He has turned popular songs into fun, educational dental parodies. His latest takeoff on Ed Sheeran’s “Shape of You” has millions of shares and views. In an interview with Dr. Shadrooh, he explains the importance of establishing a connection with his patients: ”Dentistry is something that a lot of people don’t like. They’re afraid of the dentist. A lot of people don’t even have certain awareness of issues. So it’s about raising awareness, trying to get people to engage with us a bit more, showing that we have a sense of humour.”
In a profession trying to stay connected with patients from generation to generation, it’s a good idea to remember that your patients want to get to know you behind the white coat.
~ Stephanie Tan, Louisville ’20