Management + Leadership

Creative ways to connect with your patients online

Many people see their dentist more often than their doctor, so establishing a connection with your patients should be a priority. To ease the “awkward” phase of getting to know patients, several dentists have chosen creative marketing techniques that combine their hobbies with social media. The goal is for patients to feel more connected with their dentist and dental health. Here’s some examples:

  • Personal websites are popular with dentists while others use Facebook, Twitter and even Instagram accounts for their practices. For example, Dr. Benjamin Patrick in Athens, Georgia, posts positive quotes, dental advice and patient-friendly dental comics that everyone can relate to. These range from adorable talking toothbrushes to participating in the Ice Bucket Challenge.
  • Another dentist, Dr. Alan Mead in Saginaw, Michigan, started his own blog (“The Blogging Dentist”) as well as his own podcast (“The DentalHacks Podcast”).
  • Other dentists use funny video advertisements. Dr. James Gabhart in Elizabethtown, Kentucky, enjoys having fun with his staff to provide daily laughs to patients who enjoy his homemade videos on oral hygiene.
  • Perhaps the best-known use of social media as a marketing tool for dentistry is YouTube sensation Dr. Milad Shadrooh, also known as the “Singing Dentist.” He has turned popular songs into fun, educational dental parodies. His latest takeoff on Ed Sheeran’s “Shape of You” has millions of shares and views. In an interview with Dr. Shadrooh, he explains the importance of establishing a connection with his patients: ”Dentistry is something that a lot of people don’t like. They’re afraid of the dentist. A lot of people don’t even have certain awareness of issues. So it’s about raising awareness, trying to get people to engage with us a bit more, showing that we have a sense of humour.”

In a profession trying to stay connected with patients from generation to generation, it’s a good idea to remember that your patients want to get to know you behind the white coat.

~ Stephanie Tan, Louisville ’20

Stephanie Tan

Stephanie is currently a first-year dental student at Louisville. She serves as the ADEA representative for her class, the volunteer chair for the Asian American Dental Association and is the secretary for the Student Research Group. Other than smiling or studying, she enjoys reading, writing, traveling and meeting new people.

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  1. Hey,
    Thanks for the nice article. You know, as people rely more and more on the internet to find a dentist and as corporate dentistry continues to grow, dentists need to keep doing more and more to set themselves apart from one another. Especially in large metropolitan cities which are saturated with dentist (by the way, why dentists like to cluster in a few neighborhoods is something I just don’t get). Anyways, having a website, some Facebook presence and putting out blogs and videos are all helpful ways to build your brand. If you’re interested in creating a portfolio of your dental treatments, be sure to checkout the free new site designed exclusively for dentists to promote their work at Thanks again for the awesome article. Cheers.
    Dr. John Jay

  2. It is a creative blog. Thanks for sharing.

  3. Hi
    Thank you for a useful information. Nowadays, people use internet to search for dentist and finalised to visit. We offer different treatments such as tooth whitening, dental crown and bridge, implant supported bridge, emergency dental cases and many more.

    Sahba Rohani

  4. Hi Stephanie, Great article! The Singing Dentist is the best – such a creative way to get people thinking about oral health! I literally just used his youtube channel as an example of how a dentist can go viral on our blog. Check it out here:

  5. jasmine zazi says:

    I love the singing dentist!

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