Creative ways to connect with your patients online

Many people see their dentist more often than their doctor so establishing a connection with your patients should be a priority. To ease the “awkward” phase of getting to know patients, several dentists have chosen creative marketing techniques that combine their hobbies with social media. The goal is for patients to feel more connected with their dentist and dental health.

There’s no such thing as a free lunch (and learn)

It’s 11:45 a.m. My heart is pounding and my palm are sweating as I prepare to run downstairs. Although the event doesn’t start until noon, I cannot possibly risk missing my free lunch. Yes, folks, there is a lunch and learn today and I want — no, need — to get my hands on that free lunch. Some students may turn to leave as soon as they find out that it’s “only pizza,” but I choose to stay. After all, you can never really have too much pizza.

Have you ever stopped to wonder why are these event organizers so nice to us? Why do those vendors and companies provide us with free perks like pizza and toothpaste in exchange for an hour of our time?

All I really needed to know I learned in Mr. Winchell’s class

Larsen_feat_FINAL A few weeks ago, I went back to my hometown for my little brother’s graduation. While there, I ran into one of my favorite high school teachers, Mr. Winchell. I didn’t get a chance to talk to him or even say hi because he was so busy running the whole audio/visual set up of the entire graduation. Although he knew that what he was doing was important to graduation that day, I don’t really think he knew how important it would be to his students for years to come.

Instagram for dental practice advertising and branding

instaInstagram is an engaging way to capture moments and instantly share them through social media. Most people have a personal Instagram account to display their daily activities and likes. However, the social media platform is quickly becoming a branding and advertising tool for dental offices. The photo-sharing application can help dentists educate and entertain their patients, even when they are not in the office.