Have you ever searched or shopped for a product online and then opened Instagram or Facebook? You probably saw an advertisement from that company after you did. How was it able to target you so quickly, and what does this have to do with your future dental practice?
Times New Roman. Helvetica. Comic Sans. Most of us are familiar with these fonts due to their prolific use in media we see daily. But, have you ever stopped to consider how font choice, size and style can impact your choices, especially in the context of a dental office?
Typography is defined as the style, arrangement or appearance of printed letters on a page. However, it encompasses more than just being able to change the color of letters or bolding important words. Read more about how typography applies to dentistry in today’s post!
As millennials, many of us are quite familiar with the app Snapchat. Whether we’re face-swapping with our dogs, or using it as a great way to embarrass that classmate who fell asleep in class again, the growing popularity of this mobile appl has enabled us to connect effortlessly with our friends, family and even some celebrities. But could Snapchat also be a powerful, untapped marketing tool for health care professionals?
In a market that is moving towards increased commoditization of professional services, dentists must make a difficult choice: sell “affordability” by cutting fees or sell the experience that your practice offers. We want patients to focus less on purely seeking the lowest fees and focus more on the unique traits that make each provider different because we understand that patient needs can vary greatly. So how can we stand out?
A few weeks ago, I went back to my hometown for my little brother’s graduation. While there, I ran into one of my favorite high school teachers, Mr. Winchell. I didn’t get a chance to talk to him or even say hi because he was so busy running the whole audio/visual set up of the entire graduation. Although he knew that what he was doing was important to graduation that day, I don’t really think he knew how important it would be to his students for years to come.
Practice management and marketing is an area that we learn little about in dental school. When asking students from various schools, it seems that in general, many schools lack a curriculum that includes instruction in company/practice management, marketing, branding and financial management. Through my involvement in ASDA, I have learned the majority of what I know regarding management and marketing at ASDA conferences and workshops. The ADA Guide to Internet Marketing did a fantastic job at filling the gap and opening up the complex world of how the Internet can play into your management.