Try Snapchat to “snap up” patients

snapchatAs millennials, many of us are quite familiar with the app Snapchat. Whether we’re face-swapping with our dogs, or using it as a great way to embarrass that classmate who fell asleep in class again, the growing popularity of this mobile appl has enabled us to connect effortlessly with our friends, family and even some celebrities. But could Snapchat also be a powerful, untapped marketing tool for health care professionals?

In a market that is moving towards increased commoditization of professional services, dentists must make a difficult choice: sell “affordability” by cutting fees or sell the experience that your practice offers. We want patients to focus less on purely seeking the lowest fees and focus more on the unique traits that make each provider different because we understand that patient needs can vary greatly. So how can we stand out?

Why are we drawn to what’s “weird”?

One of my favorite in-school rotations at UTSD is our Urgent Care rotation. We’re assigned to this multiple times a month but when your patient no-shows, it’s typically your 1st resort to ensure you spend your clinic time wisely. There’s always room for more students in urgent care. Dr. C.D. Johnson runs our urgent care clinic. Unlike the typical stories you hear of dentists working 4 days a week, with fridays for golf or waterskiing, Dr. Johnson ran a clinic working 7 days a week. A good amount of his time was spent seeing walk-in urgent care patients. Needless to say, Dr. Johnson has seen it all.