As millennials, many of us are quite familiar with the app Snapchat. Whether we’re face-swapping with our dogs, or using it as a great way to embarrass that classmate who fell asleep in class again, the growing popularity of this mobile appl has enabled us to connect effortlessly with our friends, family and even some celebrities. But could Snapchat also be a powerful, untapped marketing tool for health care professionals?
In a market that is moving towards increased commoditization of professional services, dentists must make a difficult choice: sell “affordability” by cutting fees or sell the experience that your practice offers. We want patients to focus less on purely seeking the lowest fees and focus more on the unique traits that make each provider different because we understand that patient needs can vary greatly. So how can we stand out?